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Driving Change in Sociocultural Gender Norms: Stereotype Trap Campaign

  • Writer: Stereotype Trap
    Stereotype Trap
  • Mar 17
  • 2 min read

In today's society, traditional gender norms often dictate the roles individuals are expected to play in their personal and professional lives. However, campaigns like the Stereotype Trap project are working to challenge and change these sociocultural expectations, particularly when it comes to stereotyped gender roles in jobs such as domestic and care work.



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Funded by the European Union, the Stereotype Trap project is a groundbreaking initiative that is focused on driving change in sociocultural gender norms, specifically targeting youth in countries such as Spain, Slovenia, Italy, France, Portugal, Cyprus, Romania and Bulgaria. The project's main objectives include conducting research on the sociocultural factors that contribute to the gender care and housework gap, developing educational programs within schools to address these stereotypes, and promoting the idea of family co-responsibility from a young age. One of the key strategies of the Stereotype Trap project is to engage young people through co-creation workshops and awareness-raising street marketing campaigns. By involving youth in the process of rethinking traditional gender norms and challenging stereotypes, the project aims to spark meaningful conversations and bring about lasting change in perceptions and behaviors. Through its innovative approach and collaborative efforts, the Stereotype Trap project is paving the way for a more inclusive and equitable society, where individuals are free to explore a wide range of career paths and opportunities without being confined by outdated stereotypes. By shedding light on the impact of sociocultural factors on gender roles and promoting a more balanced and equitable division of labor within families, this campaign is helping to create a more progressive and gender-neutral future for all. As we move forward, it is crucial to support initiatives like the Stereotype Trap project that are dedicated to challenging stereotypes, promoting equality, and driving positive change in our society. By working together to break free from the limitations of traditional gender norms, we can create a more diverse, inclusive, and empowering world for future generations to thrive in.

 
 
 

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