The Project

Stereotype Trap aims to create an international campaign from schools to combat gender stereotyped jobs like domestic and care work among young people.

The campaign is based on education with a gender perspective in schools aiming at introducing educational plans in European schools addressing gender stereotypes from an early age, promoting equality and deconstructing roles traditionally assigned to boys and girls.

The goal is to detect root causes of gender care and housework gap through young perspective and to make them aware of how impactful the gender stereotypes for children are, mainly girls.

The project objectives are

(1) Researching sociocultural factors

affecting gender care and housework gap from a young point of view;

(2) Designing a capacity building path in schools addressing

dual-earner/ dual-carer model;

(3) Raising-awareness of family co-responsibility from early ages. To achieve these objectives there are three main actions:

(I)Research: desktop analyse about equal sharing of unpaid care national context and survey based on sociocultural factors;

(II) Co-creation workshops to work on root causes of gender care and housework gap and designing an approach to tackle it;

(III) Awareness-raising through a street marketing campaign based on advertising messages using public spaces and street furniture where passers-by can interact with interactive tools applied through technologies.

Target groups involved in project activities are students from 12 to 18, educators and gender equality and education experts. Also, citizens as direct audience of street marketing campaigns.

The project contributes to the Work Programme through which project activities will enhance the understanding and practicing of equal participation of women and men in family co responsibility. It is a project launched by 8 local authorities, educational institutions and NGO from 8 EU countries.

The project activities are planned for 24 months, from December 2024 to November 2026.

This project is funded by European Union under the Programme CERV-2024-GE.